Chevrolet is a brand of vehicles produced by the American corporation General Motors (GM). Originally founded by Louis Chevrolet and ousted General Motors founder William C. Durant on November 3, 1911 as the Chevrolet Motor Car Company, it was acquired by General Motors in 1918 and positioned by Alfred Sloan to sell mainstream vehicles to compete with Henry Ford's Model T.
Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of Oceania, where GM is represented by their Australian subsidiary, Holden. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles manufactured by GM Korea and slotting in below Opel.
In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for GM or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small-block engine.